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Athlete Center

Red Bull Athlete Performance Center, Los Angeles

SR was engaged by Red Bull to design and build its American flagship training center for its stable of elite international athletes. Meant to provide these influential, high-performance sportspeople with a discreet and cutting-edge facility in the heart of LA, Red Bull’s APC needed to blend into the city while still providing a best-in-class, elevated experience.

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Branded SpacesImmersive Experience Furniture DesignLight Design

SR’s architectural language for the Red Bull APC was created to fit the city’s West Coast culture. Every piece was custom built, designed to be simple yet functional, using natural elements including local cacti, pine plywood, black metal mesh, tartan, soaped elm and dark metal.

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The Red Bull APC is an R&D lab for the human body, where world-class competitors work to optimize their bodies and elevate their performance. The APC staff helps athletes gain a better understanding of how their minds and bodies work in order to achieve results previously thought impossible.

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SR repurposed an aging office facility in Santa Monica, creating a dynamic, modular space that allows for endless configurations focused on cutting edge body work, physical rehabilitation, and mental acuity training.

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