Nutraceutical Manufacturer
Biogena Brand Base One
Biogena is an Austrian company specializing in high-quality micronutrient supplements that support health and well-being. SR was commissioned to design the first Brand Base for them.
The Biogena Brand Base 01 revolutionizes the traditional retail space, transforming it into a multisensory experience. The immersive entrance tunnel, with dynamic lighting, sounds, and soft mist effects, symbolizes personal transformation and invites visitors to step into the world of Biogena. This innovative approach turns the store into a journey of self-discovery.
The space promotes well-being and mindfulness, aligning with Biogena’s holistic philosophy. By creating an environment that encourages self-connection and balance, the design fosters a positive emotional and psychological impact on visitors.
