Artisanal Bakery
Öfferl Bakery
Öfferl is a family-owned bakery founded on the principles of questioning tradition, redefining artisanal breadmaking and focusing on local, organic ingredients and sustainable practices.
Öfferl sought a brand identity that mirrored its radical philosophy, and in a clearer way connected bread to the earth from which it originates.
The brand’s holistic concept, ‘Vom Boden Weg’ (From the Ground Up), is infused in the visual identity. The products reflect a minimalist design philosophy. The brand storytelling showcases the farmers who produced the bread’s ingredients. SR’s new branding for Öfferl invites customers to connect with the land and the craftsmanship behind the bread. ‘From the Ground Up’ is not just a tagline — it’s a philosophy brought to life throughout the brand experience.
Öfferl
Every store tells its own story. With a deep understanding of branding, materiality, and spatial design, SR translated the brand’s essence into immersive physical experiences. From flagship stores to pop-ups, each space is carefully curated to reflect the brand’s philosophy, using contrasts, textures, and lighting to create a unique atmosphere. Each location becomes an extension of the brand — shaped by its surroundings, materials, and craftsmanship.
With the opening of the first flagship store in Vienna, SR completely redesigned the brand to present a new customer experience across all channels and playing on all senses. The bakery showcases a design that emphasizes simplicity, craftsmanship, and a deep connection to the origins of food. The interior features natural materials such as stone and steel, reflecting the bakery's commitment to authenticity and quality. The open bakery concept allows customers to observe the baking process firsthand, fostering transparency and a closer connection between the artisans and patrons.
Store 3 plays with the contrast between light and earthy tones and is an homage to the old craft of wheat-binding that is nearly extinct today. The space features a sculptural desk made of natural stone, and distinctive custom lamps. Large windows allow natural light to fill the space, enhancing the connection between the interior and the bustling street outside.
The pop-up store on MariahilferStraße reflects the same attention to detail and craftsmanship found in the permanent locations. Minimal interventions and a reduced material palette create a subtle yet consistent connection to the brand’s identity.
Store 4 plays with the contrast between soil and metal. The centerpiece of the space is the archaic bar made from rammed earth, flanked by light sculptures based on SR’s signature SR-L-01 light.
Store 2 plays with the contrast between natural stone and brushed metal and exhibits a new facet of the brand’s driving philosophy that ‘It starts with the soil’. A sculptural desk made of Beton Ciré, distinctive custom lamps, and a chalk white tree hanging inverted from the ceiling are the central elements of the space.
