Perfume
Pauline Rochas
Pauline Rochas is a luxury fragrance brand founded by Pauline Rochas, a perfumer born into a family with a rich history in scent and art. The brand offers a range of perfumed products aimed at promoting well-being and self-empowerment. For the Cherished Connection SR created a unique Package Design experience and storytelling.
'The Cherished Connection' is a collection that emphasizes the transformative and healing power of fragrance. The 'Cherished Connection' evokes the greatest dualities in life. Dark and Light. Night and Day. Smooth and Rough. Conscious and Dreaming. Blooming and Wilting.
This design approach transforms the packaging into more than just a container; it becomes a sensory experience that connects users to nature and the essence of the products.
Reflecting the duality of life—day and night, light and dark, clarity and dreaminess—the packaging features high-quality wooden boxes crafted from colored birch wood. These boxes are directly printed, enhancing their tactile and visual appeal.
Inside each box lies a handpicked natural artifact: a delicate Alpine lichen accompanies 'The Awakening,' symbolizing the freshness of morning, while a rough-hewn piece of Palo Santo wood accompanies 'Midnight Breaths,' representing the mystique of night.
