Stone Masonry
Pölzl
Pölzl was founded in 1987 by a stonemason family of artisan craftsmen producing the highest quality products. SR completely reworked Pölzl’s visual identity and positioning to communicate its exceptional expertise.
SR sought to disrupt Pölzl’s previous brand design by rethinking rigid structures and traditional approaches. The bolder new look became more forward-facing, more focused. From the signet embossed on letterhead to the new clear, precise wordmark derived from the font Unica 77 LL and enriched with geometrical details serving as the foundation of the new Pölzl branding.
The new claim, "Giving form to stone. Since 1987", is the driving mantra of the Polzl brand going back generations. It’s the core of the company’s daily mission and brought to life through the new visual identity.
